Our guide to choosing the perfect ring


    Firstly, let us start with how much you would like to spend. This question has put many people on the spot and can make an individual feel pressurised to spend more than they had anticipated. An engagement ring is the start of a new chapter in your life. It shouldn't bring with it the financial burden of over spending on the ring. Due to clever PR marketing in the past by certain companies, we often hear from clients how they believe they are expected to spend 1, 3 or even 6 months salary on a ring! At SJ & Co we believe you should choose a budget you are comfortable with and stay within that price range. You will be amazed by the quality and prices buying from us in comparison to high street jewellers. Let us know your budget from the outset and we will ensure you get the best possible ring for the amount you are happy to spend.

    Ring design

    If the good lady hasn't made it easy for you by voicing her opinion on the subject or admired someone else's engagement ring or even left websites open on the home computer, then here are a few pointers to keep in mind when considering ring designs.

    Lifestyle and interests can play an important role or factor in choosing a design of ring

    Does the intended recipient of the ring have an interest in certain periods of time, for example Georgian, Victorian, Art Deco or modern? If so, a design from their favourite period would be a possible choice. If not a traditional classic design might prove to be the ideal ring for the surprise element. The choices of designs are endless and we will spend as much time as necessary to find the perfect ring for you. If undecided on the ring design, how about proposing with a loose diamond or gemstone with the option of designing the ring together? Whether you choose something classic or completely unique, there are no set rules to an engagement ring, the choices are endless. We design so many different styles from solitaires to clusters, from diamonds to gemstones.


    Remember this ring is to be worn all day, every day, for the rest of your married life. High set stones tend to catch quite easily, so if you have an active life or are planning on having children this design may not be the best for you. It is advisable to go for something practical in terms comfort and safety but also beautiful at the same time.


    Ring Design

    We will work with you to choose the right design. Browse our range of settings or design your own.


    We can source any stone you desire. Desirable stones are diamonds, rubies, sapphires, emeralds and aquamarine.

    Choice of metal

    Yellow gold, white gold, rose gold or platinum.

    Yellow gold has always been classed as the traditional metal or oldest known metal of high value. It has been used since the ancient times but became most popular in the Victorian era for engagement rings. It then became the metal of choice again in the 1940s to late 1980s.

    White gold was used a lot in the 1940s cocktail period and in the late 1980s right up until the present day.

    Rose gold was used for the Russian Imperial family from 1885 to 1917 by Carl Faberge`and fellow craftsmen alike. It was used by many in the Victorian times to make jewellery and is now used in abundance by many jewellery and fashion houses. It is marketed as a relatively new metal and given the name pink gold.

    Platinum was really introduced in the Edwardian era and quickly replaced silver due to silver's tendency to tarnish. Settings made in yellow gold and silver are called double silver inlaid on gold, and were used a lot in the Victorian era. When platinum was introduced it was a perfect replacement for silver as it retained its whiteness, never tarnished, whilst being robust at the same time. Naturally, platinum became a metal in demand from the late 1890s through to the late 1940s. It was the metal of choice through the Art Deco period which became a very timeless period for engagement rings. Still today most modern designs have a heavy Art Deco influence. From the Art Deco to the cocktail 1940s period, engagement rings were not just diamonds. Many other gemstones were used and introduced which really complimented each other when set in platinum.

    Names of gemstones used through the Art Deco and Cocktail period sapphire, ruby, emerald, aquamarine, onyx, demantoid garnet.